From innovative technology to sustainable designs…


Paris born, London based designer Aurélie Fontan launched her eponymous label in 2018, firmly establishing herself as an sustainable fashion designer, with a focus on bio-design and circular economy (including zero-waste production methods in texture making and cutting).

A fashion graduate from the Edinburgh College of Art with an additional background in Art History, Aurélie’s work represents the “techno-craft” concept, where feminine, inspirational and eco-friendly luxury womenswear is produced from the latest technology and unconventional techniques.

After obtaining 6 nominations at Graduate Fashion Week, including three main awards in Womenswear, Sustainable and Ethical and Catwalk Textiles, and scooping an additional award in the Michael Kors Accessory Design Competition, she was commissioned by SAMSUNG to make the first 90% recycled and biodegradable Couture collection, entirely designed and manufactured through a smartphone. Her intriguing digital tailoring and ethical practices have been featured within major international publications including Hunger, i-D, WWD, Elle UK, Vogue UK, Elle Italia. In 2019 Aurélie won the coveted Ones to Watch Award with Fashion Scout, which allowed her to make her debut at London Fashion Week AW19.

A dress from her graduate collection was engineered in a science lab with the help of grown yeasts and bacteria, which she grew herself. The A/W19 collection stands as utopia for the fashion of the future. A fashion that builds on technology and craft to reach sustainably and ethically produced luxury clothing. From living organism creating textiles to drawing robots, these highly feminine and textured silhouettes demonstrate how circular economy and innovation can be combined in luxury RTW and couture.

The collection includes a bio-designed dress from bacteria, recycled materials and four fully recycled leather outfits, none of them being sewn together but rather linked through innovative re-usable elements that allow complete disassembly and recycling.



BELARUS FASHION WEEK - The British Embassy

June 2019 - Minsk, Belarus

METAMORPHOSIS - Science Festival Exhibition

April-May 2019 - Edinburgh Summerhall

LFW19 - Ones to Watch Award by Fashion Scout

February 2019 - London

METAMATICS Presentation Showcase

October 2018 - Paris Le Marais

Elite Model Competition Finals - SAMSUNG exhibition

October 2018 - Paris Champs-Elysées

Pure London Show - Graduate Catwalk

July 2018 - London

Graduate Fashion Week London - 25 Best Of & Gala Show

June 2018 - London

Fashion Revolution Week Fair - Edinburgh College of Art

March 2018 - Edinburgh